Knowledge base
Learn how AI visibility works
How Rankotan measures your business, what each part of your report means, and how to act on it.
Run a free scanGetting started
How it works
What is AI visibility
AI SEO, AEO, GEO — three names for the same shift: being named inside an AI assistant's answer, not ranked in a list of links.
How Rankotan works
How the scan is built: real buying questions per sector, five engines, a fixed scoring formula, and every raw answer kept so a score is never just a claim.
What your report measures
Your AI visibility score, explained
What the overview screen measures: how often you're named, how often you come first, and the four weighted parts that make up your score out of 100.
Your customers' questions, in full
Every number on your report — named in N of 15, the family gauges, share of voice — is computed from fifteen real questions. This is where you read the questions themselves, and what each engine said back.
What each AI answers, word for word
The actual answer text ChatGPT, Gemini, Perplexity, Google's AI Overview and Claude gave back to each question — not just whether you were named, but what they actually said, with every source cited alongside it.
The sources behind your answers
Every site the engines actually cited while answering your customers' questions, in one ledger: how many times, in how many questions, by which engines, and whether it is a rival, a marketplace, a directory, the press, or your own site.
Foundations: can AI find you at all
Before a crawler can read a page, it has to know the page exists. Foundations checks the discovery layer: your sitemap, and — with your permission — your standing in Google's index.
Your website: is it ready for AI
The 32-point Readiness score, in three groups: can it be read, can it be identified, can it be quoted — with the specific checks behind each one.
Business identity: does AI know it's you
Identity combines two things: the on-site signals that say who you are, and the off-site check — mainly your Google Maps listing — that confirms somebody besides you agrees.
Your titles: do they say what customers ask
An AI assistant lifts an answer from a page that already sounds like the question. This section checks whether your headings and pages are written in the words your customers actually use.
Competitors: who gets named instead of you
Every business named across the same questions your customers ask, counted by question — the same unit as your score — plus movement since your last scan for paying customers.
Your content: does AI actually cite it
If your business publishes video, a podcast, or long-form writing, this checks whether an AI assistant is citing it and whether it knows the channel is yours.
What changed: watching your score over time
Re-scans you ask for, not a daily feed — because AI engines don't even agree with themselves on the same day. Only movement past the noise floor is shown.
Work orders: what to fix, and content ready to use
A prioritised list where every recommendation traces to a real source in your own report, plus a drafted article you can copy or download — nothing is published to your site automatically.
For agencies
See your own AI visibility score
Run a free scan of your business and get your own report, free.